We partnered with

Website
design exploration
for a new nursing program
BAYADA Home Health Care has been
helping people
have a safe home life with comfort, independence, and dignity for over 50 years. In 2023, BAYADA Education was founded with a mission to bring more great nurses into the world and support the nursing profession.
BAYADA Education turned to Direct Development to help launch an Accelerated Bachelor of Science in Nursing. This program combines the rigorous online ABSN curriculum from Thomas Edison State University with a clinical curriculum designed by BAYADA Education and taught at Cooper University Health Care, the busiest Level I trauma center in the South Jersey region. We were tasked with creating a new brand and website for BAYADA Education.
So that's what we did.

Design Concepts
Power — Concept
Theme: "Awakened"
Evoke: "Empowerment"
moodboard

design mockup

Intrinsic — Concept
Theme: "Your Calling"
Evoke: "Etherial feeling"
moodboard

design mockup

Ultimately,
getting us to...
Final Design Mockups
Be Life Changing
Theme: "BE Extraordinary"
Evoke: "Purpose and excellence"
Similar work
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