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Our higher education marketing services

DD specializes in digital marketing that's magnetic – that generates leads with content and experiences that are relevant to them.

Whether you’re interested in an annual retainer or a one-off project, we want to help you slay your giants.

Services

Enrollment Marketing
Digital Advertising
HubSpot Onboarding & Support
Creative & Content
Brand Strategy
Website Design & Development

Enrollment Marketing

The strategies you need to get butts in seats. 

The data you need to prove ROI. With our help, you’ll ditch the outbound, spray-and-pray methods and learn the inbound approach. You’ll have the tools to do better, more sustainable marketing — with or without us. No strings attached.

Capabilities

  • Enrollment marketing campaigns
  • CRM integrations
  • Audience segmentation
  • Prospect conversion
  • Email communications
  • Event marketing
  • Admissions audits
Learn More
See the Proof

Capabilities

  • Enrollment marketing campaigns
  • CRM integrations
  • Audience segmentation
  • Prospect conversion
  • Email communications
  • Event marketing
  • Admissions audits

Digital Advertising

Discover a more sustainable way to spend. 

In a world where marketing budgets are shrinking and leadership demands transparent return-on-investment reports, find smarter ways to allocate resources. Our approach is focused on generating meaningful conversions from real people and being able to trace impact throughout the entire marketing funnel. We orchestrate paid and organic strategies with the bottom line in mind — right from the jump.

Capabilities

  • Digital advertising strategy and 
 execution
  • Paid search/display advertising
  • Search engine optimization
  • Social media marketing
  • Retargeting campaigns
  • Content promotions
Learn More
See the Proof

Capabilities

  • Digital advertising strategy and 
 execution
  • Paid search/display advertising
  • Search engine optimization
  • Social media marketing
  • Retargeting campaigns
  • Content promotions

HubSpot Onboarding & Support

DD is the only HubSpot Partner that exclusively serves the education space.

This means we know exactly how to set up your portal to meet the needs of both your marketing and admissions teams while providing training to expand their knowledge and usage of this powerful tool.

Capabilities

  • HubSpot onboarding & 
 implementation
  • Marketing automation
  • AI and traditional chatbots
  • Portal audits
  • Data visualization
  • Ongoing HubSpot support
Learn More
See the Proof

Capabilities

  • HubSpot onboarding & 
 implementation
  • Marketing automation
  • AI and traditional chatbots
  • Portal audits
  • Data visualization
  • Ongoing HubSpot support

Creative & Content

Great content can be the medium and the message.

We craft marketing pieces and campaigns that reflect what your prospects are searching for and interested in. Our partners are already thought leaders with something important to say; we just empower them to be louder, prouder, and more striking. We truly believe that if you create value, they will come.

Capabilities

  • Copywriting
  • Graphic design
  • Creative campaigns
  • Photography
  • Video production
  • Podcast production
Learn More
See the Proof

Capabilities

  • Copywriting
  • Graphic design
  • Creative campaigns
  • Photography
  • Video production
  • Podcast production

Brand Strategy

Building identities that connect and inspire.

Let’s level-set. Institutions tend to list the same unique value propositions because they’re required to operate within the boundaries of academia. Through our brand strategy framework, we’ll help you break those boundaries (or at least stretch ‘em), so you can tell your institution’s story in a way that resonates.

Capabilities

  • Brand strategy & development
  • Design strategy & logo design
  • Brand guidelines
  • Competitive analysis
  • Brand story
  • Market research
  • Stakeholder analysis
  • Journey mapping & personas
  • Messaging & positioning
  • Brand implementation & training
Learn More
See the Proof

Capabilities

  • Brand strategy & development
  • Design strategy & logo design
  • Brand guidelines
  • Competitive analysis
  • Brand story
  • Market research
  • Stakeholder analysis
  • Journey mapping & personas
  • Messaging & positioning
  • Brand implementation & training

Website Design & Development

We specialize in digital.

Whether you want to design a new website or optimize your existing pages, we’re your people. Most students start their search online, making your website the most crucial student recruitment tool in your arsenal. Let’s make sure it works well and looks great, too.

Capabilities

  • Website creation
  • Website audits
  • HubSpot development
  • User testing
  • UX/UI
  • Search engine optimization
  • Website copywriting
Learn More
See the Proof

Capabilities

  • Website creation
  • Website audits
  • HubSpot development
  • User testing
  • UX/UI
  • Search engine optimization
  • Website copywriting

We work with all types

(that's a lot of Davids)

Higher education, K-12, trade schools, ed-tech companies. Public and private. Large and small. It doesn’t matter who you are; it’s what you’re up against.

When it comes to slaying giants, we’ve worked with a lot of Davids. Here are just a few.

Services for every need

We’ve spent the better part of three decades providing higher education marketing services. And over that time, we’ve realized a few things tend to be true when it comes to higher ed marketing and enrollment teams: they’re overwhelmed, underfunded, and — oftentimes — undervalued.

So, if you’re not sure which marketing strategies you need to solve your enrollment problems, you’re not alone. And what’s more — we’ve got you covered.

Do any of the below sound familiar?

Little to no inquiry pool

sounds about right

Struggling to get prospects to inquire like they used to? What do you do to build a new pool of interested prospective students?

Suggested Services

Incomplete applications

ugh, yes

How do you get more qualified prospects to complete their applications?

Suggested Services

Decreasing enrollment

unfortunately so

The enrollment cliff is real, and you need innovative strategies instead of traditional (read: outdated) tactics to grow enrollment.

Suggested Services

Poor marketing performance

it's the bane of my existence

Your vendor is showing you vanity metrics like traffic and clicks, but you’re not really seeing the impact on apps and enrolled students. What do you do to improve your enrollment marketing performance?

Suggested Services

Outdated comm flows

who's got the time?

When was the last time you revamped your email comm flows? Do your emails sound like everyone else’s? (They don’t have to.)

Suggested Services

Low event attendance

yep, lots of no shows

Events aren’t performing as well as they used to. You need some new strategies to generate RSVP’s and increase attendance.

Suggested Services

Limited tech capabilities

it's a foreign language

You’ve been replying to each inquiry manually, and it leaves time for little else.

Suggested Services

New program launch

um, where do I even start?

Your school is launching a new program, and they need you to market it (with no experience).

Suggested Services

Budget cuts

my job is already hard enough

Your budget’s been slashed, and your marketing strategy is mostly paid ads. How do you generate more apps with less money?

Suggested Services

Full-funnel marketing attribution. Sustainable marketing solutions. Learn to think the way we do.

The Proof
The Pudding

Let's change the way your team does marketing — for good
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