We partnered with
Brand identity
for The King's University
The King's University came to Direct Development with
challenges:
increased competition in the faith-based education space, a need to redefine ministry outside of the traditional church context, and a desire to partner well with the local church.
During a difficult season, they needed to reinforce their identity, but they didn't have one — not really. Their brand had been pieced together over the years, and they
had never really engaged in brand strategy. The King's needed a brand that helped them honor who they were, while honoring who they are becoming.
This is where we landed.
moodboard
logo exploration
moodboard
logo exploration
moodboard
logo exploration
Ultimately,
getting us to...
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