Enrollment marketing that meets the moment you're in

Anchored by a piece of helpful, creative content, we create digital marketing campaigns that complement your on-ground enrollment plan. We target the questions your prospective students are asking to provide the most value. Then we nurture prospective students and position the most relevant offer (a product, action, or service) based on their behaviors, blending RMI (request more information) and push-to-apply campaigns with thought leadership and educational content.

If you find your CRM lacking, you’re not alone. Many enrollment managers (of all stripes and titles) discover their CRM can’t give them deep data insights that connect their marketing efforts with enrolled students. Enter HubSpot, the most powerful marketing automation and content management platform out there for educational institutions.

It doesn’t have to be a replacement for your core CRM (though it could be). More often than not, it’s an augmentation of your core CRM, sitting on top of it, empowering it with more data, deeper insights, and the ability to follow the applicant journey down to the individual prospect, from initial visit through enrollment.

We use your audience’s motivations, concerns, and where they’re at in the admissions funnel to craft marketing that speaks to them at that moment. When using a marketing-focused CRM like HubSpot, behavior-based segmentation is built into the strategy; we can score leads, display smart content, and shift them between various comms sequences based on their interactions. Our team can help you meet your prospective students where they’re at — with exactly what they need.

Any digital agency or list-buy will get you leads, but we all know the story doesn’t end there. How do you convert those leads into applicants and students? Whether you’re looking to nurture people already in your pipeline or help prospective students take the first step, our approach is designed to inspire students to take action. We focus on finding high-quality prospects and creating opportunities for conversion at all stages of the process.

You may already have a post-inquiry flow that covers your prospective students. But many enrollment professionals don’t have the time to do more — to create a nurturing communications flow that’s specific to their programmatic interests and guides them through their journey. In our work, we consider the full prospect experience, aligning it to the traditional marketing funnel from the top to the bottom. This means we’re nurturing them before they’ve explicitly requested information and after they’ve started the application. Our work isn’t over just because they’re in the door; we’re in it for the long haul, just like you.

Events are a staple in any enrollment marketing plan. But because they’re so ubiquitous, it’s easy to fall into old habits and re-use tried and true approaches. We help our partners take a look at their event marketing from a different perspective and empower them to spice up their strategy, whether it’s diversifying the channels they’re using, identifying new event opportunities, deepening event content, creating more pathways for discovery, or interpreting data to figure out what is and isn’t working and why.

Imagine this: more conversions from outreach to enrollment. Our team combines decades of institutional experience with deep marketing expertise to provide a comprehensive audit of your admissions process. We look at what processes, policies, and systems are in place and how they are reflected in your overall strategic plan. From your lead nurture activities to internal operations, DD is uniquely equipped to assess all aspects of your admissions and recruitment efforts, identify areas of opportunity, and be a real partner in implementing those changes.