We partnered with

Building a better undergraduate pipeline

Digital Advertising

When it comes to undergraduate students — particularly in the Latter-day Saint community — parents, peers, and the Church have a strong influence in college choice. And for Southern Virginia University, it has a powerhouse of a brand with which to contend. (Is there a certain school that immediately comes to mind when you think of Latter-day Saints? #IYKYK. And, if you don't, check out SVU.)

SVU wasn't certain they were effectively reaching the audiences that would make the most impact. So, they partnered with Direct Development to see what a different strategy, improved targeting, and a whole new message could do.

As we crafted a digital advertising strategy for SVU, we dug into the nuances of these communities to create unique segmented audiences and campaigns for each. They also needed a huge dose of brand awareness, which we provided, thanks to the award-winning Virginia is for Lovers SVU campaign.

Through mission-rich messaging, eye-catching designs, smart budget allocation, and innovative digital strategies, our collaboration produced significant gains in prospective undergraduate student engagement and inquiries in just 6 months.