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Graduate Lead Generation

Why buy names when you can earn interest?

our team in a strategy session
campus
our team listening

A much-needed solution

Our Graduate Lead Generation service is built with the inbound methodology in mind. Rather than unsolicited marketing to cold leads, why not earn genuine interest?

For too long, the answer to filling enrollment pipelines has been non-existent, ineffective, or just purchasing names that were unlikely to pan out. But purchased names aren’t the same as prospective students who have actively engaged with your institution or your programs.

With Direct Development’s Grad Lead Gen, you attract and capture new contacts who:

  • Have engaged with your brand and content
  • Demonstrate real interest in your degrees and programs
  • Enter your CRM “nurture-ready”
  • Cost less per contact ($35–$70 vs. $50–$100 for purchased names)

It’s a sustainable, long-term solution to graduate enrollment growth — one that builds on the content, visibility, and trust you already own.

The results

We don’t just talk about lead generation — we deliver measurable enrollment impact. Here are just a few results we’ve achieved with our partners.

94%
decrease in cost-per-lead

(from 11 leads at $540 to 264 at $35)

98%
increase in leads YoY

(from 3,620 to 7,182)

2.5x
increase in enrollment

(from 9 to 31 in one year)

How it works

Graduate Lead Generation packages combine our expertise in SEO, content strategy, digital advertising, communication flows, and conversion optimization to deliver results at the top of the funnel, so you can nurture them into inquiries, applicants, and enrolled students.

Here's what that looks like in practice

#1

Content piece developed
or repurposed

developed and repurposed content pieces

#2

Content optimized for
organic/AI presence

optimized content for organic ai presence

#3

Content promoted digitally to

target audiences

Three overlapping online ads promote educational programs, including teacher education funding in California and a filmmaking opportunity at Mount Saint Mary’s University.

#4

Conversion pathways and CRM syncing established

conversion pathways and CRM syncing

Package Options

Basic

$7,500

Ideal for generating leads quickly for 1 program in a local region

What you get:

  • Repurposed & optimized program content (1)
  • Local digital outreach (1-2 months)
  • Conversion pathway setup with CRM alignment
  • Estimated new contacts: 100-200
Standard

$15,000

Ideal for sustained or regional lead generation for 1 program

What you get:

  • Repurposed & optimized program content (1)
  • Extended digital outreach (Local: 4 months | Regional: 2 months)
  • Conversion pathway setup with CRM alignment
  • Estimated new contacts: 250-500
Annual

$48,000

Ideal for ongoing lead generation supporting a specific program (or general grad)

What you get:

  • Repurposed & optimized program content (1)
  • Digital outreach plus inquiry & apply pushes during priority times (8-10 months total)
  • Conversion pathway setup with CRM alignment
  • Estimated new contacts: 2,000-3,000

Ready to build a smarter enrollment pipeline?

Graduate Lead Generation with Direct Development is about creating meaningful engagement with students who are ready to take the next step. 

Let’s talk about how we can help your graduate programs grow with leads that are legitimate, sustainable, and built to last.

Check out marketing that actually delivers.

Our Work
Our Services

Let's change the way your team does marketing — for good
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