Calling all graduate enrollment leaders — it's time to adapt
your strategies
for this new age of AI. When prospects ask a question, make sure your institution is
the answer.
We
discuss
Meet our co-hosts
(aka subject matter experts)
Get ready to level up your search strategy with
this duo!
Kirby Wilson
Senior Optimization Strategist
Kirby has spent more than a decade in college admissions and marketing, helping institutions and programs connect with students through new market development, PR, social media, and digital strategy. These days, her role shifts daily with the rapid changes in SEO, AEO, GEO, and LLMO — but the mission stays the same: making sure the right students find the right programs. A former member of NACAC, IACAC, and SACAC, she has also shared her expertise as a presenter for NACCAP.
Tony Fraga
CEO
For the past 15 years, Tony has helped schools make the paradigm shift away from traditional marketing efforts to more innovative strategies and tactics to do marketing smarter. In addition to leading the DD Team, he teaches education professionals through cohorts and individual coaching as an enrollment marketing consultant.
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