Topics
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Student behavior
How the journey and expectations have changed
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Digital marketing 101
The essentials of search, advertising, and content strategy
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Marketing spend
Benchmarking marketing cost per enrollment across the industry
6 IDEAS IN 6 MINS
Visible or Vanished: Ensuring Your Grad Programs Survive the AI Search Shift
Wednesday
2:45 - 4:00 PM ET
Kirby Wilson
PANEL
Behind the Curtain: How Corporate Partners Really Work with Graduate & Professional Schools
Thursday
1:30 - 2:30 PM ET
Jillian Baer, Tony Fraga, Dawn Lipker, Fran Reed
PRESENTATION
The Digital Marketing Guide for Grad Admissions Professionals
Thursday
3:15 - 4:15 PM ET
Mark Cunningham, Mel Trice, Tony Fraga
Presentation
The New Student Journey: Winning Prospects Across Search, AI, Email, and Web
Thursday
4:30 - 5:30 PM ET
Kirby Wilson, Sam Stewart, Shane Kehl
Presentation
Setting the New Standard: Expanded 2026 Benchmarks for Graduate Marketing Cost Per Enrollment (MCPE)
Friday
11:00 - 12:00 PM ET
Marcus Hanscom and Tony Fraga
PANEL
Hot Topics, Hard Truths: A Roundtable on the Future of Enrollment
Friday
3:15 - 4:15 PM ET
Tony Fraga, Marcus Hanscom, Dawn Lipker, Stephen Taylor
Related resources
GUIDE
The SEO + AI Visibility Playbook for Graduate Enrollment
Webinar
How to Build a Smarter Grad Marketing Budget
Article
UX Best Practices for Your University Website
Report
The Email Marketing Benchmarks for Higher Education
Why buy names when you can earn interest?
Introducing our new packaged service: Graduate Lead Generation. Fill your enrollment pipeline with leads that are more qualified and ready to be nurtured.
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