Your
marketing budget
is so much more than what you spend. Part discussion, part research, part workshop, this webinar goes beyond the numbers and deep into
budgeting strategy.
We'll
discuss
Meet our co-hosts
(aka subject matter experts)
With their combined decades of experience on the institution side, Fran and Marcus are the perfect pair to empower enrollment professionals in building a
smarter
grad enrollment budget.
Marcus Hanscom
Sr. Director of Client Success, Direct Development
A senior consultant at DD, Marcus brings more than 16 years of institutional graduate enrollment management and marketing experience to DD. He is passionate about helping institutions align marketing efforts with finding right-fit students and has presented widely on enrollment management and marketing strategies for adult and graduate students at national and regional conferences
Francesca Reed
Higher Ed Consultant and Former VP of Enrollment and Marketing, Neumann University
Francesca Reed brings more than 20 years of executive leadership in enrollment management, with deep expertise spanning strategy, marketing, and student success. Most recently, she served as Vice President for Enrollment Management and Marketing at Neumann University, where she led undergraduate and graduate enrollment strategy while overseeing institutional marketing and public relations. Her work has consistently focused on aligning brand, recruitment, and student experience to drive sustainable enrollment growth.
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