How Direct Development Does Enrollment Marketing

If you want insights into how Direct Development has helped schools of all shapes and sizes... Look no further!

Are you an enrollment professional eager to take your marketing efforts to the next level – or maybe you're just curious how others are constructing their marketing campaigns? Whoever you are, however you found us, Direct Development helps schools do the impossible: enroll more students in the face of smaller budgets, fewer team members, and soaring ad costs. These sessions are designed to help you think how we think.

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PART 1: INCREASING AWARENESS WITH CONTENT AND SEO

Getting found in today's landscape is harder – and more expensive – than it's ever been. But by leveraging content and an SEO strategy you can begin ranking for high-value keywords, generating you FREE traffic! 🏆

PART 2: HOW TO CUT YOUR COST PER LEAD IN HALF WITH DIGITAL ADS

We've seen hundreds of thousands of dollars be absolutely wasted by schools and the solution isn't actually all that challenging. In this session, we'll walk through how to reduce your overall spend, lower your cost per lead, and generate more qualified candidates. Sound too good to be true? Well, others are already doing it... 🤔

PART 3: GENERATING MORE FORM SUBMISSIONS PROMOTING EVENTS

When promoting events there's always a lot of buzz and promotion, but are you leveraging other assets to increase the overall number of submissions during that promotion window? If not, here's how you can make some quick changes to increase your lead generation during the event season. 📈

PART 4: MAKING EMAILS ENGAGING AGAIN

You're not just competing with other schools for eyeball time, you're competing with every person, school, and company that's emailing your prospective students. How can you stand out from the crowd, get your emails clicked, and turn that into matriculation through the enrollment funnel? 😜