RECORDED WEBINAR
Marketing Your Grad Programs: 4 Keys to Success in 2025 and Beyond
Graduate student expectations are evolving, and institutions must stay ahead of the latest marketing trends to remain competitive. In this webinar, we explore four keys to success that are transforming how universities attract and engage prospective graduate students.
Learn more about:
- The increasing impact of inbound marketing and content personalization
- Responding to AI’s role in lead nurturing and student engagement
- Outcome-centric approaches to marketing strategy development and accountability
- Leveraging data analytics to gain actionable insights and optimize enrollment efforts
Watch the recording and walk away with critical information, data, and insights including how prospective graduate students are interacting with marketing communications and websites, examples of how other institutions are ensuring they're optimized for student expectations with search and AI, and how to 'start at the end' with your goal setting and strategy build.
CONTENT & SEO
AUG 24th @1pm ET
EVENT MARKETING
AUG 31st @1pm ET
Digital Advertising
SEPT 7th @1pm ET
Email Marketing
SEPT 14th @1pm ET
FEATURING
Leading Experts in GRADUATE Enrollment Marketing
Mark Cunningham is the EVP of Enrollment Solutions at Direct Development. He has over 14 years of experience supporting colleges and universities with their enrollment and marketing needs—and more than 25 years of experience in recruitment marketing strategy overall. From digital advertising, lead generation, and inbound marketing to analytics, research, and communication strategy, Mark has supported hundreds of institutions across the country.
Marcus Hanscom is the Director of Enrollment Marketing at Direct Development. A senior consultant at DD, Marcus brings more than 16 years of institutional graduate enrollment management and marketing experience to DD. He is passionate about helping institutions align marketing efforts with finding right-fit students and has presented widely on enrollment management and marketing strategies for adult and graduate students at national and regional conferences.
BONUS WEBINAR SERIES
How DD Agency Does Enrollment Marketing
Are you an enrollment professional eager to take your marketing efforts to the next level – or maybe you're just curious how others are constructing their marketing campaigns? If you want insights into how DD Agency has helped schools of all shapes and sizes... Look no further!
We recorded our four-part webinar series "How DD Agency Does Enrollment Marketing" and you can access all the sessions right here!
