Email That
Converts:
6 Key Insights from DD’s “Email
Benchmarks
Report for Higher Ed"
Your prospects’ inboxes are full. Your
time and budget
are tight. So, how do you develop email campaigns that actually
drive enrollment?
We
discuss
Watch the webinar that breaks down Direct Development’s Email Benchmarks Report for Higher Education. We’ll walk through our analysis of 1,200+ email campaigns across 15 institutions and 30+ academic programs and highlight the five most surprising (and actionable) insights from the data to help you
refine your email strategy
immediately.
Additionally,
the report includes built-in blueprints throughout to guide your strategy. In the recording, you'll see a walkthrough of one of the blueprints, highlighting key findings and actionable best practices to optimize your emails for better performance.
Meet our co-hosts
(aka subject matter experts)
Get ready to level up your email strategy with
this duo!
Mark Cunningham
EVP of Enrollment Solutions
Mark has over 14 years of experience supporting colleges and universities with their enrollment and marketing needs—and more than 25 years of experience in recruitment marketing strategy overall. From digital advertising, lead generation, and inbound marketing to analytics, research, and communication strategy, Mark has supported hundreds of institutions across the country.
Gabi Ambrusico
Content Marketing Lead
Since joining DD’s content team 3+ years ago, Gabi has contributed to a wide range of strategy and storytelling initiatives across the enrollment marketing funnel. Recently, she has led content marketing efforts with a focus on data-driven insights, like the Email Benchmarks Report. From shaping research questions to pulling and analyzing data, and ultimately writing and crafting the email benchmark insights, Gabi’s passion lies in translating complex trends into clear, actionable strategies that help institutions communicate more effectively and authentically.
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