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Webinar

The Digital Marketing Guide for Graduate Admissions Professionals

Tuesday, April 28 | 2:00 PM ET

It's not more marketing, it's smarter

Do you feel like digital marketing strategy is a moving target? This session will give you the context and resources you need to ask the right questions and shape the strategies driving your enrollment results.

We'll discuss

We'll
discuss

Graduate admissions professionals are being asked to deliver results in an increasingly complex digital landscape, often without full visibility into the strategies shaping those outcomes. We want to change that.

Our goal: to give you a clearer, more practical understanding of how digital marketing works in 2026, from emerging trends like AI-driven search to the channels and strategies that drive real enrollment results. Just as importantly, we’ll help you build the confidence to ask better questions and have more productive conversations with your marketing counterparts.

In this webinar, we'll cover:

  • A clear, current view of the digital marketing landscape for graduate enrollment
  • The channels and strategies making the biggest impact right now
  • How digital efforts translate into inquiries, applications, and enrollments
  • A practical framework for evaluating performance and key metrics
  • Benchmarks and forecasting insights to support budget conversations
  • The right questions to ask marketing teams and external partners
  • How to identify gaps, misalignment, and missed opportunities
  • Ways to influence strategy, messaging, and investment moving forward

Plus, you’ll have the opportunity to be the first to know when we publish our upcoming all-in-one Digital Marketing Guide!

Register for the webinar

Don’t be afraid to look under the hood of your institution’s digital marketing and start taking action. RSVP below!

Meet your host
(aka subject matter expert)

Mark Cunningham's Silhouette

With decades of experience in enrollment marketing, Mark knows what it takes to build and sustain smart digital marketing strategies.

Headshot of Mark Cunningham

Mark Cunningham

EVP of Enrollment Solutions

Mark has over 15 years of experience supporting colleges and universities with their enrollment and marketing needs—and more than 25 years of experience in recruitment marketing strategy overall. From digital advertising, lead generation, and inbound marketing to analytics, research, and communication strategy, he has supported hundreds of institutions across the country.

Access the presentation slide deck

The expertise you need for the unique higher ed challenges you’re facing.

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