Melanie Trice
Creative & Marketing Director
Core Competencies
- Brand Strategy
Content Strategy
Creative Direction
- Market Research
Strategic Communication
Video Development & Production
About
An experienced multi-medium storyteller, Melanie balances creativity and curiosity with a left-brained approach. During her tenure at BAYADA, she introduced content strategy, played a major role in the organization’s rebranding, and instilled creative strategy in enterprise and industry-wide campaigns, service-line initiatives, and change management projects. She joined Direct Development in 2021, where, among other focus areas, she has devoted her time to developing and honing the company’s brand strategy offerings for both higher education and nonprofit organizations.
Melanie the Consultant is passionate about employing a holistic approach to everything she does, quality, making a measurable impact for her client partners, and, above all, understanding people. Melanie the Person likes to rock climb, is working on a fantasy novel about superheroes, and lives in Delaware with her husband, corgi, and cat, George Catstanza.
Prior Education:
B.A. Linguistics and French, Creative Writing, Studio Art, New York University
Prior Roles:
Creative Director, Direct Development
Head of Content, Direct Development
Senior Content Strategist, BAYADA Home Health Care
Creative Associate, BAYADA Home Health Care
Owner, Mel Trice Photography
Consulting Experience
Educational Institutions
Bard College Graduate Programs in Sustainability
Bastyr University
Indiana University Kelley School of Business
University of San Diego School of Nursing
Nonprofit Organizations
The Alliance to End Human Trafficking
BAYADA Education
BAYADA Home Health Care
The Brem Foundation
Divine Word Missionaries
Mapping Your Way Through
Maryknoll Lay Missioners