Marcus Hanscom
Director of Enrollment Marketing
Core Competencies
- Admission & Recruitment Strategy
- Enrollment Aid & Modeling
- Graduate Enrollment Management
- Marketing Strategy
- Operations and Technology
- Strategic Enrollment Management Planning
About
A purpose-driven, higher education enrollment management and marketing leader, Marcus joined the Direct Development team in 2023 after more than 17 years working in progressive admission and enrollment roles at Roger Williams University (Bristol, RI) and University of New Haven (West Haven, CT). He also served for two years as a higher education consultant for Dutcher LLC, supporting clients in academic program analysis and development, market research, digital marketing strategy, staffing assessment, and more. As a consultant with Direct Development, he has served as an Interim Director of Admissions (Bastyr University) and as a senior consultant on admissions and marketing strategy with BAYADA Education, Peabody College, University of San Diego, and more.
Marcus has presented widely on enrollment management and marketing strategies at national and regional conferences for Academic Impressions, Aslanian Market Research, Carnegie, NAGAP, NEGAP, Stamats, TxGAP, and others, and completed his third term on the NAGAP Board of Directors in 2020. He was awarded the NAGAP Distinguished Service Award in 2023 and is co-host of the official NAGAP podcast, The NAGAP Report. He was the founding president of NEGAP, the New England Association for Graduate Enrollment Management.
Prior Education:
M.B.A. Business Policy and Strategic Leadership, University of New Haven
B.S. Mass Communication, University of New Haven
Prior Roles:
Director of Graduate Admission, Roger Williams University
Higher Education Consultant, Dutcher LLC
Director of Graduate Operations and Marketing, University of New Haven Board Member, NAGAP
Founding President, NEGAP
Consulting Experience
Bastyr University
Bayada Education
Cedar Crest College
Northern Vermont University
Quinnipiac University
Stetson University
Tarleton State University
University of Dallas
University of Findlay
University of San Diego
Vanderbilt University - Peabody College