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Marcus Hanscom

Director of Enrollment Marketing

Core Competencies

  • Admission & Recruitment Strategy
  • Marketing Strategy
  • Enrollment Aid & Modeling
  • Operations and Technology
  • Graduate Enrollment Management
  • Strategic Enrollment Management Planning
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About

A purpose-driven, higher education enrollment management and marketing leader, Marcus joined the Direct Development team in 2023 after more than 17 years working in progressive admission and enrollment roles at Roger Williams University (Bristol, RI) and University of New Haven (West Haven, CT). He also served for two years as a higher education consultant for Dutcher LLC, supporting clients in academic program analysis and development, market research, digital marketing strategy, staffing assessment, and more. As a consultant with Direct Development, he has served as an Interim Director of Admissions (Bastyr University) and as a senior consultant on admissions and marketing strategy with BAYADA Education, Peabody College, University of San Diego, and more.

Marcus has presented widely on enrollment management and marketing strategies at national and regional conferences for Academic Impressions, Aslanian Market Research, Carnegie, NAGAP, NEGAP, Stamats, TxGAP, and others, and completed his third term on the NAGAP Board of Directors in 2020. He was awarded the NAGAP Distinguished Service Award in 2023 and is co-host of the official NAGAP podcast, The NAGAP Report. He was the founding president of NEGAP, the New England Association for Graduate Enrollment Management.

Prior Education:

M.B.A. Business Policy and Strategic Leadership, University of New Haven 

B.S. Mass Communication, University of New Haven

Prior Roles:

Director of Graduate Admission, Roger Williams University

Director of Graduate Operations and Marketing, University of New Haven Board Member, NAGAP

Founding President, NEGAP

Consulting Experience

Bastyr University

BAYADA Education

Cedar Crest College

Northern Vermont University

Quinnipiac University

Stetson University

Tarleton State University

University of Dallas

University of Findlay

University of San Diego

Vanderbilt University - Peabody College

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