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Recorded Webinar

Marketing Your Grad Programs: 4 Keys to Success in 2025 and Beyond

Graduate student expectations are evolving, and institutions must stay ahead of the latest marketing trends to remain competitive.

In this webinar, we explore four keys to success that are transforming how universities attract and engage prospective graduate students.

We
discuss

  • The increasing impact of inbound marketing and content personalization
  • Responding to AI’s role in lead nurturing and student engagement
  • Outcome-centric approaches to marketing strategy development and accountability
  • Leveraging data analytics to gain actionable insights and optimize enrollment efforts

Access the recording

Watch the recording and walk away with critical information, data, and insights including how prospective graduate students are interacting with marketing communications and websites, examples of how other institutions are ensuring they're optimized for student expectations with search and AI, and how to 'start at the end' with your goal setting and strategy build.

Meet our co-hosts
(aka subject matter experts)

Co-hosts Mark and Marcus
Mark Cunningham

Mark Cunningham

EVP of Enrollment Solutions

Mark has over 14 years of experience supporting colleges and universities with their enrollment and marketing needs—and more than 25 years of experience in recruitment marketing strategy overall. From digital advertising, lead generation, and inbound marketing to analytics, research, and communication strategy, he has supported hundreds of institutions across the country.

Marcus Hanscom

Marcus Hanscom

Director of Enrollment Marketing

A senior consultant at DD, Marcus brings more than 16 years of institutional graduate enrollment management and marketing experience to DD. He is passionate about helping institutions align marketing efforts with finding right-fit students and has presented widely on enrollment management and marketing strategies for adult and graduate students at national and regional conferences

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Let's change the way your team does marketing — for good
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