How Schools Are Leveraging HubSpot to Grow
Enrollment
Wednesday, July 30, 2025 | 1:00 ET
Whether you're already using HubSpot or still deciding if it’s the
right platform
for your institution, one thing is clear: most schools aren’t fully tapping into what
HubSpot has to offer.
We'll
cover
We'll cover
In today’s pressure-packed landscape, many schools can’t afford (literally) to have misalignment between marketing and admissions. We’ll walk through how universities have used Hubspot to help create an environment of collaboration, give better insight into what’s performing best, and ultimately lean on the tools and automation available to
grow their enrollment.
- How to create a marketing-to-enrolled system using lead scoring, lifecycle stages, and automation
- What you can get visibility into after connecting your social and advertising accounts
- Where you can automate much of your existing outreach, without losing your personal touch
- What effective campaign tracking and ROI reporting actually looks like via HubSpot
- How to tie enrollment growth to individual assets in a student’s journey
Whether you're currently using HubSpot, considering it, or just curious, this webinar promises to give you insight into what’s possible and how top teams are using it to grow their enrollment despite so many external challenges.
Meet our co-hosts
(aka subject matter experts)

Get ready to level up your enrollment game with
this duo!

Shane Kehl
EVP of Strategy
Starting with DD in 2017, Shane has served in many roles that span from essential marketing tactics like digital advertising, email, and SEO, to more innovative frontiers like AI, video development through storytelling, and advanced data analytics. His passion falls in leveling up institutions who are looking to go to the next level but are unsure where to start and what will make the biggest impact for their unique situation and set of challenges.

Pat Gomez
Growth Manager
Pat is the Growth Manager at Direct Development, where he pilots DD’s one-of-a-kind Hubspot partnership to deliver CRM and marketing automation solutions specifically tailored to higher education institutions. With years of experience in enrollment marketing and a passion for unearthing the stories behind the numbers, Pat uses data-based tactics to help universities supercharge the digital outreach they already have to power student recruitment and drive engagement.