Beyond the Buy with ETS

In this dynamic series, three graduate enrollment experts explore the nonlinear path to pursuing graduate education and how it may impact you as an enrollment marketer.

The path to and through graduate school is not linear, and neither is the prospective student “buying journey.” As such, graduate enrollment professionals must establish and cultivate connections with a diverse pool of learners, each with their own pains and passion for pursuing graduate education. Our specialists will explore the latest graduate enrollment trends and reveal ways graduate programs and GEM professionals should meet future learners where they are as they journey toward inquiring, applying and enrolling.

Higher ed marketers and graduate enrollment professionals often think of recruitment strategy and tactics in a vacuum. The fact is market conditions and the recruitment environment are far from static. Episode 2 will focus on how to think differently about tactics in a dynamic market environment. Using real case studies from partner institutions, ETS and DD Agency will show how creative spins on some traditional strategies are generating impressive results.

The future is now! Too cliché? Ok. We’re not going to gaze through a crystal ball, but we will share how to prepare for the unknown. Yes, it is important to try new things and sunset some recruitment practices that are no longer relevant in changing times. In an era when nearly everything can be “upcycled”, we share tips and tricks on keeping your recruitment plan relevant…like your favorite old pair of shoes.

Ayo Strange

Director of Educational Solutions

At ETS Ayo oversees a team of recruitment specialists who assist institutions, schools, and programs to find and connect with prospective graduate and international students. She has been a trusted advisor to the Higher Education community for close to 20 years. Ayo holds a Bachelor of Science degree in Biology from Tennessee State University and a Master of Science in Organizational Leadership from Mount St. Joseph University.

Jamie Gleason

Executive Vice President of Client Success

Jamie brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years in edtech. A self-proclaimed "farmer + fixer," enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

Jack Klett

Former Chief Enrollment Officer

Jack works with ETS higher education partners in delivering solutions related to applicant assessment, holistic admissions processes, domestic and international recruitment, and diversity, equity and inclusion initiatives. A former chief enrollment officer and associate dean of graduate studies, he leverages his experiences to identify ways ETS can create more value for academic partners while fulfilling the ETS non-profit mission to advance quality and equity in education. Jack's BA degree is from Rider University, and his graduate degree is from Villanova University.

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What we
cover

Episode 1: The Current State: Data, Motivations, and Messaging

Episode 2: Navigating a Dynamic Graduate Enrollment Environment

Episode 3: Future-Proofing – Keeping Your Recruitment Plan Relevant in Changing Times

Access the recordings