View All the Sessions Below: How Direct Development Does Enrollment Marketing
They're all yours! Now that you've accessed all of the sessions from our four-part webinar series you can view them at your convenience. As you're watching any of them, feel free to contact us directly with questions! We hope these serve as valuable resources as you plan your upcoming campaigns and determine where best to put your time and resources. Happy viewing!
CONTENT & SEO
AUG 24th @1pm ET
EVENT MARKETING
AUG 31st @1pm ET
Digital Advertising
SEPT 7th @1pm ET
Email Marketing
SEPT 14th @1pm ET
PART 1: INCREASING AWARENESS WITH CONTENT AND SEO
Getting found in today's landscape is harder – and more expensive – than it's ever been. But by leveraging content and an SEO strategy you can begin ranking for high-value keywords, generating you FREE traffic! 🏆
PART 3: GENERATING MORE FORM SUBMISSIONS PROMOTING EVENTS
When promoting events there's always a lot of buzz and promotion, but are you leveraging other assets to increase the overall number of submissions during that promotion window? If not, here's how you can make some quick changes to increase your lead generation during the event season. 📈
PART 2: HOW TO CUT YOUR COST PER LEAD IN HALF WITH DIGITAL ADS
We've seen hundreds of thousands of dollars be absolutely wasted by schools and the solution isn't actually all that challenging. In this session, we'll walk through how to reduce your overall spend, lower your cost per lead, and generate more qualified candidates. Sound too good to be true? Well, others are already doing it... 🤔
PART 4: MAKING EMAILS ENGAGING AGAIN
You're not just competing with other schools for eyeball time, you're competing with every person, school, and company that's emailing your prospective students. How can you stand out from the crowd, get your emails clicked, and turn that into matriculation through the enrollment funnel? See ya on the 19th 😜
Next Steps:
Love the ideas but not sure what you can expect from the efforts?
Download the Benchmarks Report.
See how your institution stacks up against other schools across these four primary marketing tactics:
- Content marketing: How can you compel prospective students to take action that leads to real conversions?
- Event marketing: What does it take to successfully promote student recruitment events?
- Email marketing: How are prospective students engaging with (all different kinds of) emails?
- Digital advertising: Where should you invest in the various options for digital advertising campaigns, and how much are other schools spending?
