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Recorded Webinar

Outperform, Don't Outspend: 4 Approaches to Smarter Digital Advertising for Graduate Enrollment

In this webinar, we share four proven strategies to help your grad programs stand out, generate higher-quality leads, and convert more prospective students—without increasing your ad spend.

We
cover

In today’s competitive graduate enrollment landscape, simply throwing more budget at digital ads won’t guarantee better results. To truly move the needle, institutions need to focus on performance, not just presence. That's why we cover:

  • How to optimize your campaigns for high-intent unbranded keywords that attract students still in the decision-making phase
  • Audience development and digital  channel strategies that engage prospective students on their terms and  where they are in their journey
  • Why prioritizing lead quality over volume leads to better enrollment outcomes—and how to measure it
  • Conversion rate optimization tactics that help you get more from your existing traffic and ad dollars

Whether you're managing campaigns in-house or working with an agency, these insights will help you drive smarter, more strategic results from your digital advertising efforts.

Access the Recording

Tune into this fast-paced, actionable webinar, and discover a new way to approach your digital ads strategy — one that makes the most of your budget by prioritizing value first.

Meet our co-hosts
(aka subject matter experts)

hosts

Get ready to level up your ad game with this trio!

Mark

Mark Cunningham

EVP of Enrollment Solutions

Mark has over 14 years of experience supporting colleges and universities with their enrollment and marketing needs—and more than 25 years of experience in recruitment marketing strategy overall. From digital advertising, lead generation, and inbound marketing to analytics, research, and communication strategy, Mark has supported hundreds of institutions across the country.

Brittany Tretbar

Brittany Tretbar

Head of Digital Advertising

Brittany leverages years of skills in Google Ads, Google Analytics, SEO, and conversion rate optimization to deliver high-quality results across a wide variety of clients. She is passionate about finding innovative and data-driven solutions to optimize the online presence and performance of her clients.

Tony Fraga

Tony Fraga

CEO

For the past 15 years, Tony has helped schools make the paradigm shift away from traditional marketing efforts to more innovative strategies and tactics to do marketing smarter. In addition to leading the DD Team, he teaches education professionals through cohorts and individual coaching as an enrollment marketing consultant.

Interested in learning more about
Direct Development's digital advertising offers?

Explore Our Approach

Let's change the way your team does marketing — for good
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