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Event

Strike gold at the 2025 GEM Summit

April 23 - 26

card with gold in it

The DD Prospectors are heading to San Francisco to help GEM professionals sort the fool's gold from the real gold.

Check out our presentations

The NAGAP GEM Summit is where higher ed marketers go to mine for knowledge. You'll gain more than insights; you'll find gold in every session.

Presentation

Marketing Cost to Enroll for Grad Schools: How to Calculate and Compare Effectively

Thursday | 3:15 - 4:15 PM PT
Tony Fraga, Marcus Hanscom, and Fran Reed
tony-fraga-19 marcus hanscom Francesca Reed
Panel

Unplugged: Getting Real About GEM Partnerships

Friday | 11:00 - 12:00 PM PT
Jillian Baer, Tony Fraga, Dawn Lipker, and Keith Ramsdell
tony-fraga-19 jillian@2x dawn@2x Keith@2x
Panel

Enrollment Marketing Improv! A Panel of GEM Experts Answers Enrollment Marketing Challenges in Real Time

Friday | 1:30 - 2:30 PM PT
Fran Reed, Katie Boyle, Tony Fraga, and Marcus Hanscom
tony-fraga-19 marcus hanscom fran reed Katie_Boyle
Presentation

Demystifying Success: Enrollment Marketing Benchmarks that Matter

Saturday | 8:30 - 9:30 AM PT
Marcus Hanscom and Tony Fraga
marcus hanscom tony-fraga-19
SPIN-San-Francisco-Venue-161121000214-2

Don’t miss our happy hour — open to all!

Direct Development is a gold mine of good information and good times. Join the team for drinks, food, and games at SPIN San Francisco. Crush our consultants in a game of ping-pong, and you'll go home with more than just gold.

Register for our workshop at the NAGAP Pre-Summit Institute: Content Marketing Bootcamp

Let's change the way your team does marketing — for good