Beyond the Comm Plan: A Content Strategy Bootcamp for Grad Schools

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In this hands-on workshop, you’ll learn how to build or refine a content marketing strategy that drives results for your graduate programs. Designed for GEM professionals at all experience levels, this session combines practical tools, live exercises, and expert insights to help you create high-impact content aligned with the applicant journey. Walk away with actionable plans, ready-to-use templates, and strategies for leveraging your institution’s unique voice to engage prospective students and boost enrollment success.