My team regularly uses personas to identify target audiences for individual program marketing.
We leverage paid digital advertising exclusively for our digital media strategy.
We use paid digital ads to drive prospects to helpful content and not just inquiry or apply pages.
We use calls-to-action in ads and emails other than "learn more", "request more information", or "apply".
We utilize a blog with optimized content (e.g. how-to’s, guides, top reasons lists, student stories) as part of our marketing strategy for prospective students.
We deploy gated premium content (e.g. eBooks, guides, checklists) for top-of-funnel leads.
We use video content to recruit prospective graduate students.
We regularly dedicate time to optimizing website content for search engines.
When developing content, we research keywords to optimize how our content can perform for SEO.
We use ChatGPT or other AI tools to create effective marketing copy and know how to appropriately construct prompts for the results we want.
We deploy behavioral-based communication flows that adjust based on student engagement and activities.
We can confidently measure individual student behavior from first engagement (e.g. social media click, website view, or search ad engagement) through enrollment.
When tracking lead sources, we use multi-touch attribution reporting.
We regularly deploy surveys to prospective, lost admit, and other student audiences to solicit feedback to improve digital marketing efforts and storytelling.
Almost there! Enter your first name, last name, and email to see your results.
With skills like yours, you belong in the……Hall of Fame!
If your university’s marketing department were a baseball team, you’d be the starting pitcher. You know the jargon and actively use it in your marketing efforts — from comm flows to SEO to video and more.
But even pros like yourself need help winning the pennant sometimes. After all, you might be a five-tool player, but baseball isn’t a solo sport (and neither is marketing). That’s what DD Agency is here for.
Schedule a meeting with one of our senior consultants.
Level up your skills by attending one of our sessions at the GEM Summit.
With skills like yours, you’re playing in the…..Major League!
You’re the kind of enrollment marketer who can play a lot of positions pretty well: digital ads specialist, content creator, event marketer, data cruncher — you name it. Utility players like you know a lot, but that doesn’t mean that you can implement everything on your own.
That’s where DD Agency comes in.
Schedule a meeting with one of our senior consultants.
Level up your skills by attending one of our sessions at the GEM Summit.
You’re playing in the….Minor League!
When it comes to digital marketing, you might not have the slugging power just yet, but that’s okay! From where we’re standing, you’ve got the basics down. And you probably know about the next-level things you should be doing to attract students but lack the time or resources to implement them.
The truth is: you’re not alone. What you need is some help finding your wheelhouse, and that’s what DD Agency does best.
Schedule a meeting with one of our senior consultants.
Level up your skills by attending one of our sessions at the GEM Summit.
You’re….playing in the Little League!
Ok, so when it comes to digital marketing, you got caught napping. That’s okay! You’re in the game, and that’s what matters most.
Taking your enrollment marketing efforts to the digital realm can be overwhelming. There are so many channels and tactics to choose from and not enough time in the day. But despite what others may say, good marketing is not about how much money your department has. In fact, you can throw all your money toward digital ads and easily whiff. Good marketing is about getting students to come to you — and not the other way around.
That’s where we come in.
Schedule a meeting with one of our senior consultants.
Level up your skills by attending one of our sessions at the GEM Summit.