HubSpot scoring, or lead scoring, allows enrollment marketers to assess a prospective student’s interest level via a scoring system. The way in which contacts are scored is entirely customizable and can include actions like viewing a page, submitting an inquiry form, downloading content, RSVPing for or attending an event, and submitting an application. The most important part of the process is creating your lead scoring rubric — but where do you begin?

We've built and set up custom lead scoring in HubSpot for dozens of schools. Submit the form to access our template for enrollment lead scoring!